The festive season brings lots of celebration and light to our lives, making every moment count. We are always on the lookout to make our festive days the best of our memories. This season also brings a great opportunity for brands to scale their sales and bring good revenue to their business. It allows brands to strike the right chord, as this season is the ultimate time of the year where brands can connect with their customers both emotionally and in a more personalized way! To break the silence of any jittery-filled confusion you have, what if we tell you that TrustSignal is “THE” only and amazing WhatsApp Business API provider to make this mission of every brand come true? This blog is going to answer all your queries regarding the right WhatsApp templates for the festive season to help you win and deliver the best. From personalized WhatsApp templates to enhancing your festive season marketing strategy and boosting the level of your sales… We’ve got it all covered right in this guide for you. Let’s get it right under progress!
What are WhatsApp Templates?
Let’s first understand what WhatsApp Templates are. WhatsApp templates are ready-made, pre-approved messages that brands use to communicate with their customers about various topics, including order updates, new arrivals, brand policies, product offers, sales, and more. And when we told you that they are pre-written templates, which means that they are the templates that can be used every time the brand requires them, instead of writing or creating a whole new one from scratch. And by pre-approved, it means that either the brand itself or a robust Omnichannel and WhatsApp Business API provider like TrustSignal gets these templates approved by Meta, polishes them as per the requirements and guidelines of Meta, and then processes them further for sending them to the customers, all in bulk.
The reason why WhatsApp requires the messages to be pre-approved is so that scammers don’t misuse them to send spam or fraud-like, irrelevant messages to customers, as this can harm both the reputation and loyalty of the customers. This mandates brands to stay abreast in security, to only send useful messages like order confirmation, brand policies, and other promotional, authentication, and utility messages to customers. And, the best thing about WhatsApp templates is that they support the creativity of images, videos, and carousels to picture out your brand’s product and their efficiency with colours and creativity intact. This is a perfect way to attract your customers with a creative mind, intact with every message you send. Thus, a plus point!
Types of WhatsApp Templates
There are three types of WhatsApp Templates, which are further divided into the types of WhatsApp messages
1. Authentication Templates
These are the types of WhatsApp templates that serve the purpose of use verification, like OTPs, login confirmations, and user authentication when a person signs up for a brand’s services. For example:
- Dear Customer, 12345 is your one-time password. Do not share this with anyone.
- Use the code 0930 to confirm your login to HDFC Bank.
- 508980 is your verification code for XYZ. Please do not share this with anyone
In simpler terms, these types of messages help maintain the security equilibrium of both the brand and the customer.
2. Utility Templates
These are the types of pre-approved WhatsApp templates that businesses leverage to send important updates like transactions and order-related updates to customers. These messages are used to inform customers about their activities, like the orders they make and their payment-related information, unlike authentication templates that solely serve the purpose of security and verification. These are a few examples to support the explanation:
Payment Updates
Dear Customer, Your Payment of ₹2,500/- has been debited. Thank you.
Order Updates
Hi Anjali, your order #3040 has been shipped. Track it here: [link]
Alerts and Notifications
Data Alert! Only 100MB of Data left. Recharge now at ₹26/- and enjoy unlimited data speed.
Account or Policy Update
Your insurance policy #69097 has been renewed for another year.
Booking and Reservation
Your room 425 at The Grand Plaza is now booked for dates 5th October to 8th October.
And many more, like Travel and Transportation Updates, Subscription, and Membership Updates.
3. Marketing Templates
Another type in WhatsApp Templates is the Marketing Templates, which are pre-approved messages that serve the purpose of sharing with customers all the promotional and advertising information. Their job is to promote products and services, offers, or share event-related updates. They are designed to sell and engage customers. Here are the types of Marketing templates:
Promotional Offers and Discount Updates
Exclusive TS Diwali Sale on all your Pooja shopping! Buy 8 items for just ₹1000/- Hurry Now!
Product Launches and New Arrivals
This Christmas, go all merry-making with the new WS winter collection. Walk comfy but in style.
Re-Engagement and Cart Abandonment
Hey Saajan, your purchase of the Off White Embroidered Cotton Silk Pakistani Suit with Chanderi Dupatta is waiting! Confirm your order now!
Flash Sales
The clock’s ticking at ABC! Click here to redeem the best-ever sale of each item starting at ₹399/- only!
These are a few examples of the WhatsApp Templates Category. They serve different purposes, but their main agenda is to keep their customers informed of their activity and to alert them to any new updates. With 3 million WhatsApp users coming up every month, WhatsApp is a great communication channel for businesses to leverage. And, with an excellent WhatsApp Business API provider like TrustSignal, brands don’t have to spend a single moment worrying about template approvals, because we get it done for you in minutes and help you communicate better with easy tweaks and refinement as well when your message templates need some. We are the ultimate solution to all your business communication needs.
Why Should Brands Choose TrustSignal?
If we take, for instance, the world today and the people that we are, we require not just services but a partner that can help us make things easier for us. The same goes for businesses, too. It is not only a service provider that can make their life and processes easier, but rather a trustworthy source that they can rely on for all their communication needs. And that’s what TrustSignal builds with each of its clients. Let’s study it briefly:
- 24/7 Support and Guidance: We are a support team that is dedicated and available for our customers around the clock to solve any queries they face.
- Transparent Prices and Cost-Efficient: We offer clear pricing without any hidden charges and help brands in optimizing their communication budget.
- Tailored Communication Solutions: We are a unified CPaaS platform that integrates WhatsApp with other communication channels like SMS, RCS, and Email, creating an omnichannel communication journey for both the brands and the customers.
But most of all, we are a platform that is trusted by over 1000 D2C brands and 500+ Global Enterprises, which makes us a trustworthy choice of brands worldwide. Also, to add a cherry on top, we are a partner of tech powerhouses like Meta, Google, and Vi, which help us understand the communication market better. This proves our excellence and how great importance we give to this world of communication.
Conclusion
The festive season is both a time of great opportunities and challenges walking hand in hand. The competition to win the best during the festive season sales is at its peak among brands. And with WhatsApp becoming a game-changing choice of brands to interact with their customers, it is all the more a great opportunity to balance out precision, efficiency, compliance, helping brands make their way through the bustling noises, and create something meaningful with the connections they build.
Be it a warm wish of this festive season, a delivery update, or any exclusive offer that you want to knock on your customer’s door, striking the right WhatsApp template will always catch the customer’s attention and bring out the creative side of your brand. Don’t wait any longer, try out TrustSignal’s WhatsApp Business API and experience the amazingness of creative festive interactions.
