Let’s do the counting, for years and years, businesses and marketers have strategised their techniques of creating attention-catchy ads. The technique is sharp, the audience well-sorted, the content is strong, and yet we fall short of delivering the best results we had pictured in our minds. The traffic comes, but the intent behind it gets lost. It all happens right after that one click. In a world where attention spans last mere seconds, wanting our audience to go through the entire post-click journey ought to be unrealistic.
And the question that remains is: What is the real problem here? To be honest, the root cause isn’t your ads but the process after clicking on them. This is the part where CTWA (Click to WhatsApp Ads) comes in, and to clear the air around its whys, whats, and hows, TrustSignal brings you another guide.
What are Click to WhatsApp Ads: CTWA?
CTWA are known as a brand’s promotional ads on Facebook or Instagram. When a user clicks on them, they are taken straight to a business’s WhatsApp chat window rather than a brand’s landing page, form, or website. WhatsApp is one such channel that over 2.9 billion people globally trust and use, making it a perfect option for post-click engagement with customers. Here, both the user and the business can interact in a two-way conversation. No loading landing pages and web pages, just a simple and quick route to a channel that the customer is also comfortable and familiar with using daily.
Why Conventional Ads Are Putting Your Promotional Presence on Hold
- The landing pages take a very long time to load, require excessive input, and users are unfamiliar with them.
- Just a small distraction or a slow page can make a person lose their entire interest in your brand.
- Due to generic forms, with that same take on the type of content, and no room for any interaction with the brand. This makes them less interested in your product.
- This leads to user drop-offs, higher acquisition costs, and very low ROI.
In this case, the innovation of CTWA helps keep your customers in the most familiar and simple messaging ecosystem, WhatsApp.
What are the Benefits of Using CTWA?
- The best thing about CTWA is that once the user clicks on an advertisement, whether on Facebook or Instagram, it leads them directly to the business’s WhatsApp chat window, where an automated WhatsApp flow is in place to address any questions the user may have.
- Another plus point is that this routes people to a channel that users interact with every day. It thus has a massive reach and user base to be noted today, with 3 million users joining every month.
- WhatsApp is that one communication channel that brings a smooth flow of guided (step-by-step) conversations. Be it lead qualification, collection, product purchase, or finding one, WhatsApp promises a reduction of cognitive load and completes the entire user journey.
- Another benefit of this new feature is that it takes the user to a place where they can chat, and that feels more human than a form. Here, either automated chat or an AI agent provides customers with timely responses, and this promptness helps increase trust and loyalty among customers.
- Brands can easily share updates, converse, and follow up with customers since there is a 72-hour open chat window, and because of this, they don’t have to share additional retargeting ads to restart conversations with their customers. This decreases acquisition costs and improves conversion rates as well.
- Customer interaction through CTWA means it is consensual and highly valuable. This interaction only takes place when the customer clicks on an advertisement and then is directed to the business’s WhatsApp chat. It improves the target you aim for and personalizes your conversation to a whole new level.
How Can You Maximise Your Sales with TrustSignal’s CTWA Suite?
By now, we understand fully what CTWA is, its benefits, and use cases, but brands still get stuck at re-engagement with customers, zero visibility, fragmented data, and many more. And to combat that, you need a communication partner that goes the extra mile for you without budging a beam. Yes, that is TrustSignal, we not only provide a smooth CTWA suite, but also fix any technical issues you may face:
- We Support Your CTWA Journey At All Ends: Starting from the first click to the last conversion, TrustSignal powers everything, making the process smoother and even more driven towards conversion.
- A Unified Platform to Track Everything: TrustSignal brings everything from WhatsApp events, chat agents, flows, and website actions to one single dashboard, so that businesses can see every customer activity and where they drop off. This helps sort out where improvements can be made.
- Automation at Every Step: Our platform enables brands to send automated messages to customers based on user behaviour, keeping every conversation active and improving conversions.
- Complete Tracking of Every Event: With our CTWA suite, brands can track their campaign performance and metrics. We enable them to track every event, like lead submission, checkout, and payment clicks.
- Simple Customer Re-Engagement: If there is a customer drops off from the journey, brands can easily reach out to their customers without implementing any complicated setup, because TrustSignal handles the rest.
Conclusion
As we come to the end of our blog, we understand that CTWA has changed the way we connect with our customers. They have made brand promotions not just some quirky advertisements, but rather a way for brands to communicate with their customers and experience great user conversions, right inside WhatsApp. They are a great source that reduces that friction after a click! With TrustSignal by your side, you start fruitful conversations, have real conversions, and bring great results to your business.
With us, you don’t just promote, you connect. If you wish for your ads to convert better, come to TrustSignal’s way and experience customer communication like never before. No more loads, no more friction, only happy customers.
