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Connect with customers on WhatsApp using our conversation-based pay-as-you-go pricing.
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WhatsApp Business API is a powerful communication tool that enables businesses to exchange an unlimited number of messages with customers on WhatsApp.
While WhatsApp API supports chatbot integration, it is not a chatbot in itself but a platform that facilitates interactive customer communication.
WhatsApp Business is a standalone app for small businesses, whereas WhatsApp Business API is designed for medium to large enterprises, offering more extensive features and integration options.
Utility conversations: Facilitate a specific, agreed-upon request or transaction or update to a customer about an ongoing transaction, including post-purchase notifications and recurring billing statements
Authentication conversations: Enable businesses to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges)
Marketing conversations: Include promotions or offers, informational updates, or invitations for customers to respond/take action. Any conversation that does not qualify as utility or authentication is a marketing conversation.
Service conversations: All user-initiated conversations will be categorised as service conversations, which help customers resolve enquiries.
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