For business owners, it’s time to leave as the fiscal year comes to a conclusion. But when everyone does the same thing, how can you increase sales? through SMS. To assist you in growing sales during EOFY, we’ve compiled a list of six text messaging strategies.
For most business owners, the end of the fiscal year (EOFY) is busy, and merchants are no exception. In addition to the flurry of paperwork, now is the moment to sell off as much stock as possible. In addition to improving your financial situation for the upcoming year, increasing sales also frees up warehouse space for more innovative and exciting products.
It’s sale season! But how do you stand out when all the brands are fighting for consumer’s attention? SMS is the response.
One of the quickest and most efficient ways to connect with your customers is through SMS, which has an amazing 98% open rate and an eight-fold greater response rate than email. Whether you use it in-store or online, it helps you draw customers in, increase sales, and get rid of inventory.
This little guide will help you turn SMS into your best sales tool!
1.Attract customers with exclusive in-store discounts
While online shopping is fantastic, it’s a very different experience to be able to touch, try on, and test out things physically. Therefore, drawing customers to your store is one of the best strategies for EOFY sales. If you have a physical store or several locations, attract customers with a special EOFY sales event that includes snacks, bubbles, and more savings. It’s a fantastic way to start a big sale, reward loyalty, and perhaps sell some items immediately.
Customers can be invited to an in-store event using SMS since it feels personal and small.
Template: Hi #NAME#, prepare for an exclusive EOFY sales event! Join us at #Location# on #Time/Date# for amazing discounts, special treats, and unbeatable deals. Don’t miss out! Text STOP to opt out.
2. Show appreciation to your most loyal customers
Why not give your most devoted customers a shout-out during your EOFY sale? They are loyal clients who spend a lot of money, so they should be given some credit.
Treat this group like royalty by giving them priority on sales or a special coupon code. They will feel unique, and you will make more sales. It’s a win-win.
TEMPLATE: Hi #NAME#, as one of our valued customers, you get early access to our EOFY sale! Enjoy exclusive discounts—use VIP code 25OFF at checkout this weekend. Don’t miss out! Text STOP to opt-out
3. Take people straight to your best deals
Do you have a deal your customers will love? Instead of using the standard sales pitch, use in-message links to take them to the product or sale page. This will result in more checkouts and fewer hassles for your customers.
TEMPLATE: Hey #NAME#, it’s time to save! Enjoy 30% off all glassware during our EOFY sale. Hurry, shop the deals now: #link#. Text STOP to opt out.
4. Re-engage customers who abandoned their cart.
Abandoned carts can be annoying if you’re an online retailer. Some customers may have simply changed their minds, but others might be urged to return with a brief but charming text reminder. Provide an integrated link so they can immediately resume their shopping and a discount code for an added push.
It’s worth a shot: according to our study, on average, 16 customers follow up to finish the sale for every 100 reminder messages received.
TEMPLATE: Hi #NAME#, your cart is still waiting, and we’ve added an extra 5% off just for you! Don’t wait—this offer ends at midnight tonight. Complete your purchase here: #link#. Text STOP to opt out.
5. Create a feeling of urgency
Since EOFY has an end date built-in, it’s the ideal time to have a quick, targeted flash sale. Thus, one of the best EOFY strategies for increasing sales is to create FOMO.
For a week or two, or even just a few days, offer larger-than-normal discounts. Nothing will encourage customers to buy more than a sense of urgency and FOMO.
Naturally, SMS is the fastest way to spread the word when time is of the essence.
TEMPLATE: Hey #NAME#, ready for our EOFY flash sale? We’re offering discounts of up to 50% from now till Friday – don’t miss out! Shop the sale here: #link#. Text STOP to opt out.
6. Are you looking to go above and beyond? Use pictures to get a quick boost.
Have you ever noticed how your eyes focus on graphics instead of text? Studies have shown that people only remember 20% of the information they read, but 80% of what they see is retained. Send SMS with embedded photos by utilizing this knowledge in conjunction with our Mixed Media Messaging (MMS) feature. Your message will stand out more if you include a beautiful product image or adorable graphic.
TEMPLATE: Hey #NAME#, the EOFY frenzy is here! Enjoy up to 40% off on shoes, bags, and more—shop the best deals now: #link#. Text STOP to opt-out.
Make SMS Your Superpower for EOFY Sales
EOFY is a fantastic time to increase sales, get rid of inventory, and improve ties with customers. SMS is the ideal instrument to help you do this. SMS enables you to engage with clients immediately and encourage genuine action because of its high open and response rates. You can increase your EOFY success by using these six methods, whether you’re using flash sales to create urgency, re-engaging cart abandoners, or offering exclusive deals.
Don’t allow the hustle and bustle of the sales season to overwhelm you; instead, use SMS to break through and see your sales rocket!
