What Does a CPaaS Platform Do?
One of the remarkable qualities of a CPaaS platform is, it bridges the gap between healthcare services and areas with no proper internet connectivity and communication systems. In many remote and rural regions the network coverage is of a very poor quality, and the people there are not equipped with the facilities of using a smartphone, they can’t receive advanced versions of information like Emails, RCS messages or WhatsApp messages. In places and communities like these the best way of spreading awareness is done with voice messages or sms that are the most reliable form of messaging here, and can be tailored as per the population’s understanding.
A CPaaS platform enables healthcare services to easily reach people out with important updates like appointment reminders, medicine alerts or public health notices that are automated in a local dialect for the required community to understand. These messages are personalised as per the location, urgency and literacy of the recipient. Unlike any generic messages, these are modified in such a way that they not only reach the desired people but are ensured to be understood.
Also Read: How Omni-channel CPaas takes Companies to the next level?
The Role Of Multichannel Communication During Crisis
The biggest strength of CPaaS is its flexible nature. It supports communication through platforms like SMS, RCS (Rich Communication Services), WhatsApp, Voice, and other OTT platforms. Here, we have picked SMS, RCS and WhatsApp, as these channels are the ones that any citizen in the country and even abroad are well equipped Engaging with. These platforms have their own advantages and uniqueness when it comes to addressing people during crisis-like situations.
- SMS has been the most used and reliable way to communicate with people all across the globe, especially in regions with low connectivity. The reason? An SMS service doesn’t require an internet connection to be sent to someone and is accessible on even the most basic phones. In a situation of emergency, a bulk SMS service in an affected area is the best way of broadcasting vital information like location to the nearest medical camps, vaccination drives, or safe zones.
- With its widespread usage in today’s market, WhatsApp has pioneered in serving a dual purpose, it allows in-person communication while supporting multimedia systems. Healthcare workers and helpline services can convey important instructions through videos, voice notes and images to people for a better understanding of protocols with WhatsApp automation in your workflows.Though it isn’t robust in areas with poor connectivity, it does play a vital role in areas that have a good one and is a reliable tool for communication in times of crisis.
- Then comes RCS, also known as Rich Communication Services takes SMS services to a level richer. An RCS service provider makes normal messaging a bit interactive as it supports images and videos, quick reply buttons, and actual delivery tracking. RCS messaging makes it easy for healthcare and emergency service providers to combat an emergency situation with guides explained in images and videos, people can easily confirm appointments or request a service with a few taps.
Why Should TrustSignal Be Your Top Choice?
TrustSignal, a CPaaS platform with an interesting name, has some of those specialities that make it a player even though it is a budding master in the game of providing A2P services. Here are some of its qualities that have made it a trusted choice among 1000+ Enterprises today, for not only expanding their customer reach but especially in helping healthcare services providers to reach their customers efficiently:- Transparent, Profitable and Scalable: The biggest pros of integrating with TrustSignal is their transparent and cost-effective way for every business to expand their marketing communication by staying firm to one mantra, Trust, Transparency and Technology. This propagates their idea of a clear pricing structure of their products without any hidden costs, along with being technically robust in providing real-time updates and alerts.
- Smooth Integrated Communication: TrustSignal has proven to be the smoothest multichannel communication provider, whether you’re using an online SMS and RCS service provider or a WhatsApp business solution provider for any alerts and conversations, TrustSignal ensures on-time and clear communication that reaches people anytime, anywhere without any delays.
- Result Oriented Campaigns: As a trusted result oriented across channels – RCS, SMS, and WhatsApp, TrustSignal enables any business to run rich and engaging campaigns promoting offers that in return help in building richer and stronger customer relationships with advanced formats that take normal messaging to another level.
- Timely Reminders and Updates: TrustSignal customises and delivers on-time notifications to customers, appointment confirmations and reminders for any event or check up. With this businesses do not have to do any manual follow-ups with customers and also reduce no-shows.
- Direct and Interactive Communication: Providing two-way RCS and WhatsApp messaging, TrustSignal advances customer support by channeling direct messaging. This function is enabled by bulk service tools and voice calling APIs that assist in solving customer queries and giving timely service to customers whenever they need one.
- Smart Integrations for Excellent Workflow: Another specialty that TrustSignal takes pride in is its smooth integration with Third party CRMs and Custom CRMs, healthcare services and analytic tools, making workflows efficient. Their result oriented team works towards one cause and that is, serving customers with transparency and focus.
Conclusion
Now as we reach the end, we’ve understood that CPaaS is not just a technical extravaganza but rather a life saver when any shortcoming knocks on our doors. Platforms like TrustSignal are the key players that help businesses maintain and prosper in their customer relationship. Anywhere in the world, CPaaS plays a vital role when the nation is hit by a crisis, informing people in the affected areas about safety measures, vaccines and safer zones with channels like SMS, RCS and WhatsApp. Living in the era of complete restlessness, spreading timely awareness is something priceless and is an important expression of staying updated. CPaaS has turned the level of communication to a powerful instrument that not only offers communication services but also care, compassion and a sense of survival in an emergency.
