For brands looking for ways to skyrocket their messaging strategy, go nowhere but only RCS way. Yes, because it has really made richer communication easier and cheaper for businesses. With over 1.5 billion users globally, it is growing rapidly and becoming the most preferred channel for adaptation. RCS is a richer and evolved version of SMS; you can also call it SMS 2.0. This messaging service enables your businesses to send high-quality videos, have interactive conversations using reply buttons, and track timely analytics that bring you 6.2x times higher ROI.
If you’re someone who is looking to fill in the creative gap in their communication strategy, this blog is your go-to solution. TrustSignal has put together an engaging guide for every RCS-related question you have. Let’s get on with its journey.
What is RCS Messaging and Its ROI Caliber
RCS is an upgraded version of the SMS service. It allows your business to send richer media like images, video links, carousels, payment links, location, and many more to support your conversation more intuitively. RCS services work like an in-app system for your business without the user having to download another app or log in to another page. It brings the authentic touch of verified sender IDs, brand names, and logos, along with typing indicators and other interactive elements, to give your messages a whole new, authentic chat-app-like feel.
To understand its potential in bringing brands great ROI results, here is what studies have proven:
- Up to 80% conversion rate.
- Platform usage is expected to grow by 111% year by year.
The reason? It boosts your customers’ level of engagement due to the vibe of creativity it carries. And, 35x times more users are more likely to open and read an RCS message; also, it proves to reduce the friction in your sales funnel. In the year 2025, it proved to be a “revolution in communication,” and ignoring this vital tool in 2026 would definitely mean that you are missing out on a gem.
Also Read: RCS Marketing Guidelines
How Can You Achieve Higher ROI With RCS Messaging
- You need to start by tracking the correct metrics for your first approach. Keep your focus on open rates, responses, conversions, and click-through rates to get an idea of what’s working and what’s not. Well-planned RCS campaigns bring you great revenue when monitored promptly.
- Get a knack with personalisation, so that you can shape the intent of your messages as per your brand’s needs and the taste of the audience you are targeting. Start using customer data like location and their past purchases from your brand to shape the relevancy of your messages. Here’s an example: Hi Sejal, your last purchase of pink mesh bellies is calling for a dress code with Lana Del Rey song inspo! Check Out Now!
- Another step you can take to improve your RCS messaging strategy is to test each element of your campaign. Here, you can change your button text, timing of your message, and the visuals to simultaneously improve results. The tweak in these insights helps better your campaigns and increase engagement.
- The best part about this messaging service is that its higher engagement reduces the overall cost per conversion. You can start here with high-impact use cases and then scale gradually while balancing your spending and their returns.
- RCS is amazing, we know that, but twinning it with other channels like emails and push notifications will do a collective work. And, we all know teamwork makes the dream work, right? The reason is, connecting RCS with other channels keeps the customer journey connected, and customers get informed on time.
- Last, but not least, leverage analytics to keep an eye on user drop-offs (if any) and make improvements quickly, keeping your campaigns’ focus simple and right at the target.
Why Should TrustSignal’s RCS Services Be Your Go-To Choice
Customer expectations today have evolved the way communication providers grow. This has made business communication reach a much more interactive level, which is trustworthy and intuitive to resonate with the audience today. In this case, RCS messaging has become a way for richer communication, directly into the native messaging app of the customer’s phone, without any extra app downloads. And, with TrustSignal, it is an even powerful way to have clear communication with a creative touch in every message.
1. Control Your Message Life Span, Smartly
Our RCS panel has a new feature called TTL (Time To Live) been integrated. Its feature is to set a clear time limit for how long a message must stay live. If the message is during that very time period, it is automatically failed instead of being continuously routed.
Example: A brand is running a two-day offer, and due to some reasons, a person who wasn’t having a good network connection for two days receives that RCS message. There is no point in receiving that message, right? That’s why TTL, a new feature by Google, was launched to automatically fail that message after the defined timeline, reduce confusion among the users, and ensure that customers only receive timely-relevant messages.
2. Messaging With Richer Media Intact
With our RCS messaging service, businesses can step above the usual plain messages. Here, you can share images, carousels, banners, and visually rich content with customers to services and sell products in a much more creative way that also catches their attention.
3. Two-Way Customer Interaction
We ensure messaging is two-way with reply buttons and CTAs, so that customers can respond, ask questions, and interact with the brand using pre-defined replies. This helps make the conversation interactive rather than leaving it one-sided.
4. Smooth Multi-Channel Integration
With our RCS service, your business can manage messaging alongside other channels like WhatsApp, SMS, Email, and Voice, all from one single place without any hassle. This allows brands to choose the channel they feel comfortable with the most while maintaining the touch of creativity in each message.
5. Verified and Branded Sender ID
The best part about RCS service is that it allows businesses to communicate with their customer using branded and verified sender IDs. With this, customers can know from the very first chat who the message is from, building confidence and great visibility among them.
6. Reliable Tracking of Message Delivery and Performance
We provide all-time tracking and analytic accuracy to ensure that delivery and engagement performance is of the best quality. These analytics are a great way for your team to understand what works best and what can be changed in your messaging strategy, and improve your messaging outcomes over time, without any difficulty or confusion.
Also Read: RCS Template Tips and Tricks
Conclusion
RCS is a tool that isn’t only about flashy technology and words; it is more about creating customer interactions that convey great meaning, and while doing so also brings your brand great results. Correctly approaching this service promises to improve conversions and build trust with your customers. If RCS is your go-to solution for engaging customers in a simpler yet creative way, start today with TrustSignal, and start seeing improved results instantly.
