Today, every business is in search of a channel that brings them the highest ROI, and surprisingly, WhatsApp, with the CTWA feature, has proved this. But, how do you do it? What are the steps to achieving the maximum ROI? Well, that’s what TrustSignal’s here for! With this guide to your rescue, we will explain how, with CTWA, your brand will achieve the highest ROI this year.
Also Read: What is CTWA? Turn Click to Conversations
Why is CTWA the Solution for Higher ROI
In the case of traditional advertisements, they entirely depend on landing pages, forms, and innumerable steps to follow till the customer can actually take any action in the post-click journey. By the time the entire loading is over, the user drops off the page, and you lose valuable customers. On the other hand, CTWA takes a user to the WhatsApp chat of the business the moment he/she click on an ad. There, the brand can attend to the customers in a two-way conversation, share information, guide them through purchases, and book appointments, all inside a chat.
This indulges the customer in the entire customer journey in a much friendlier and easier-to-follow manner. In simple words, CTWA brings a mini app experience for the user without going to the brand’s website or app. This is the reason why brands rely on CTWA to drive better sales and get even better results. On top of that, it all comes to one app that the users are very familiar with and use every day.
How to Maximise Your ROI with CTWA
Here are some steps on how you can maximise your CTWA strategy and achieve higher ROI:
- The first thing that a user notices is the ad’s creative. Edgy and unique visuals grab user attention pretty easily. When you launch your advertisements, you must focus on putting simple and clear texts to convey the message of your ad and clear images or videos that explain the gist of it. With this, your campaigns get a higher chance of getting clicks.
- The process of CTWA functions well when you are aware of your target audience. Understanding what age groups they belong to, what their behavior, demographics, or interests are, before you allocate your ad budget. It is one of the most important steps when starting your campaign because, without knowing this, your channeling would be a waste.
- For a customer to start a conversation easily after getting routed to the business’s WhatsApp chat, the business must have a common pre-written message, like “Tell me more about the product,” which helps in the easy start of the conversation without the customer feeling confused or lost, and initiates easy chatting.
- Quicker responses help improve customer experience and save your customers from feeling unheard. Replying quickly helps you stay within Meta’s 72-hour free chat window, it saves costs and brings more conversions, without making the customer feel frustrated or ignored. Chat automation through bots does the best here.
- The best part about the CTWA-led conversation is that it enables the customer to talk directly with the brand in a two-way chat. This feels natural and interactive, and helps a brand understand customer needs better through guided steps, building trust, and improving conversion rates.
- The key to improved CTWA performance is through clear checks on key metrics like response rates, conversions, and conversations. You must regularly check all these touch points in order to achieve higher ROI and improve your CTWA strategy.
How TrustSignal Helps Brands Maximize Their CTWA ROI
At TrustSignal, we understand that CTWA is more than a post-click feature. Being a verified Meta partner, and closely working with every niche of the WhatsApp ecosystem, we always try to adapt to innovations and bring the best to our customers. In CTWA, we again keep an end-to-end focus on where the real value lies and how our customers can achieve the best with this.
With our CTWA suite, brands can achieve:
- 24/7 CTWA campaign support: We are always available at every hour during active CTWA campaigns. From template approvals and Meta policy alignment to quick improvisation, we make sure that every message you send is compliant and effective.
- Quicker conversation through smart automation: With the help of smarter automation from the start of the click to the last “Thank you”, we ensure that your messages do not miss a single lead and help you stay within Meta’s 72-hour free chat timeline.
- Continuous CTWA optimization and Regular support: We time to time review conversation metrics for you, like response rates and drop-offs. This helps businesses achieve better results.
- Smooth integration with systems: All the conversations are well-connected with CRMs and dashboards. With this, teams don’t have to switch between different software and can handle everything from one place.
- Clear CTWA-specific guided customer journeys: We ensure that users are guided in a well-sorted manner right from the very start, so that there are no loopholes that your team may witness. We make sure that we guide you at every step.
Conclusion
CTWA is a very simple and intuitive way, through which, businesses can not only familiarly converse with customers, but can also increase trust and drive better sales. This reduces drop-offs and enables direct conversations. If you combine this suite with the input of creativity, correct targeting, and smarter automation, you open the gates to better conversions and engagement. Integrating with a globally chosen and trusted partner like TrustSignal will open those gates for your brand, making every communication simpler and feasible for the voice of your brand.
