With the festive season right around the corner, it is the best time for brands to take full advantage to scale their sales. Sounds interesting when it rhymes. Cut to why festive seasons help brands boost their sales is that customers are literally on their phones, especially during this time. Googling festive decorations, outfits, dishes, and all the other aesthetic things one can think of as gifts, or something to decorate their homes with. It’s the festive season, so of course, colours will play the part. Therefore, making the most of this opportunity is a good idea. RCS, also known as Rich Communication Services, is the perfect tool to leverage during this festive season to market your products and services to the best of their capability.
RCS marketing is the most interactive way to communicate with your customers, as it incorporates images and video, links, making it perfect for attracting customers. You can also attach images and video links to make your message stand out. An RCS service provider like TrustSignal is a saviour your business needs this festive season to boost your sales like no other. Now that we have started with a solid introduction, let’s gain a deeper understanding of how RCS marketing works and how you can benefit from it this festive season.
What Is RCS Marketing and Why Does It Matter?
RCS, also known as Rich Communication Service, is a messaging tool that businesses use to communicate with their customers. It is a level up of the traditional SMS and MMS and allows businesses to send high-quality images, video links, GIFs, PDFs, and Docs, along with features like typing indicators, delivery, and read receipts. The reason why it matters the most to businesses at this date is that it is attractive.
Now think about it, when you switch from the traditional text messages to RCS messaging, you allow your business to have dual communications with your customers in a way that is quite meaningful and carries a colourful message. Also, as for the festive season here, RCS messaging is the perfect tool to use to drive more sales. Remember, they are pretty catchy.
Benefits of Incorporating RCS Marketing During Festivities
Now that we have a pretty good idea of what RCS marketing is and what it does for our business’s sales, let’s have a look at its benefits in a more elaborate manner. Let’s go:
1. Brings Excellent Visual Engagement
Powered by RCS messaging, RCS marketing improves customer engagement as it makes your branding look more interactive and showcases exquisite content that catches their eyes. It is a good advertisement for your brand services in a way that displays your voice.
2. Improves Metrics
The best part about RCS messaging is that you can easily track the analytics of the daily delivery rates, read rates, click rates, and the time when the message was opened by the user. These are some of those actionable points that help you with a performance-based, data-driven strategy.
3. Increases Conversion Rates
RCS marketing allows brands to drive direct customer actions with features like “Buy Now” buttons, links, and map integrations. This reduces drop-offs and increases conversions during times of high stakes.
4. Builds Better Trust With Your Clients
You send messages from verified sender IDs with your logo displayed on it and colours, which creates authenticity among your customers. Taking advantage of this during the festive season, this leaves an impression of trust when scams and frauds are almost everywhere.
When we talk about RCS marketing, TrustSignal is the perfect RCS service provider for you. You can easily integrate with us and send interactive and personalised RCS messages to your customers anytime, anywhere.
Types of RCS Campaigns For Brand Awareness
RCS messages are of many types, and their main purpose is to promote brands and generate more sales. Here are the types of campaigns for your understanding:
- Bringing back lost customers. I know it sounds as if the customer has actually been lost and there is a search team out somewhere trying to find their track. Well, I’m breaking the humour here. RCS messages are the best source of prompts and cues for customers who haven’t been using your services for quite a while. Contacting them with reminders helps you retain their loyalty and interest. It is a bonus move to attract customers during festive seasons.
- Brands’ promotions that feel as if you’re in a store. To send discounts, the arrival of new products, and other offers to the user based on their location, which creates a feeling as if the person is having an in-store experience even while shopping online.
- Last-minute deals and offers create a moment of urgency among users. Especially during festive seasons, striking the right chord at the right time in their inboxes is perfect. Sending messages like “Last minute offer on this Diwali sale! Back to 50% off.” is all it takes for customers to scroll down the items’ list to order their favourite products.
- Gift Offers and Previews that make the festive feel even more lively. The best thing about RCS marketing is how easily it makes every interaction feel personal. With its help, you can send personalised gift recommendations like discount offers and many more to make customers feel happy during these times, it leaves a memory of contentment and trust among clients, and they feel like using your brand’s products even more.
- During the holiday season, RCS marketing is very useful to help as a holiday planner, too. For instance, any retail or e-commerce store can send outfit arrivals for the upcoming festivity, reminding customers of new ideas when they are left puzzled about what to wear. Any banking or finance company can send them brochures related to saving plans and whatnot, to make their celebration even grander with a good financial back-up and budgeting tips.
Conclusion
Now that we have reached the end of the blog, we have a good idea about why RCS is becoming a game changer for society today, and especially in the world of business, where different industries serve us with different purposes. Making the best use of it this festive season will not only grow your sales but will also increase the amount of trust among your customers. RCS marketing is indeed essential not only during festive seasons but all around the year. The best part? RCS is the GOAT when it comes to storytelling. You sell interactive stories with invites, deals, and offers to your customers, with a punch of creativity of colours, and images. And, when you are backed by the powerful force of an RCS service provider like TrustSignal, you’ve got to win the best during festivities. This time, with each message that you send, deliver happiness from one inbox to another. We will handle the rest.
