With the ongoing evolution of communication, brands are always on the lookout for smarter, more efficient, and interactive ways to connect with their customers. RCS, we all know, has become the very new evolution in this scenario. It is a powerful upgrade to SMS services and also enables brands to send much richer and dynamic messages that are like a mini-app version of the brand. It is carrier-dependent and 50% cheaper than WhatsApp, making it a budget-friendly option for business communication today.
We, at TrustSignal, believe RCS to be the breakthrough a business needs to communicate better, and in a more creative way that expresses the brand’s voice in a much elucidated manner. In this blog, we will explore the invaluable contribution of this tool and, most importantly, the RCS marketing guidelines that every brand must be aware of before using it to communicate with their customers.
What is RCS Business Messaging?
The next step to business communication is RCS business messaging, which adds a touch of multimedia creativity to simple text messages. The speciality of this messaging tool is that it allows your brand to send images, carousels, videos, suggested replies, and action buttons, which help make the communication much more interactive.
Businesses can easily send order confirmations, product promotions, appointment reminders, feedback requests, and many more, all within a single interactive and creative chat window. RCS business messaging transforms simple SMS messages into much elaborate and intuitive versions that better explain things your brand wants to project to its audience.
Why is RCS Marketing Important for Businesses?
Presently, customers prioritise a more personalised and seamless communication. RCS, in this case, allows precision, bridges the gap between normal texting and app-based messaging, and offers convenience without having you download another app. What it offers:
- Building faith with verified sender IDs.
- Bring better engagement to your brand with visually appealing features.
- CTAs that allow for direct brand and customer interaction.
- Measure performance with delivery and read receipts.
RCS Marketing Guidelines That Every Brand Must Keep In Mind
Till here, we’ve understood what RCS marketing is and what it entails for a brand’s communication success. Now, let’s understand its key guidelines as well, so that businesses can run compliant and customer-friendly campaigns. When we say RCS marketing guidelines, they don’t only mean a set of rules but rather principles that can help you better your business communication without any complications.
1. Obtain User Consent (Opt-In)
The brand must have the user’s consent before sending any RCS messages. In this case, the customer should opt in to receiving messages from your brands, either from a website form, app, or through other authentication methods that help verify the user and their choice. This not only makes your brand compliant among its customers but also builds trust among them.
2. Provide an Easy Opt-Out Option As Well
Just as customers can opt in to the RCS services, they should also be given an option to opt out of the services whenever they want, with a CTA button giving an option like “Continue” and “Stop” that easily reflects the choice of unsubscribing or subscribing to the services. This keeps everything transparent and ethical, preventing experiences like spam that affect a brand’s reputation.
3. Be On-Time And Relevant
Effective communication happens when relevance is the key. A brand must send messages that align with the service needs, customers’ interests, and purchase behaviour. Focus on sending customers personalised offers, limited-time deals, reminders, and even new launches.
4. You Must Have a Consistent Branding
Every RCS message should be a clear reflection of your brand’s voice. The colours you choose in your message templates, your brand logo, the tone of your message content, and CTA buttons are a projection of your brand’s value. A consistency in using these features enables your brand to be easily highlighted and recognised by the audience.
5. Monitor Engagement Quality
Always track the users’ interaction with your brand. If the number of un-subscribers and opt-outs increases, it is a sign that you have to reshape your content strategy, tone, and message frequency. When customers engage with your brand, it shows that they trust your services and brings your brand long-term success.
6. Use The Rich Media Opportunity Wisely
The best thing about RCS marketing is that it enables the brand to incorporate visual media like images, videos, links, brochures, carousels, and CTA buttons in their messages. Many times, certain colours or images can hurt the sentiments of some people, and respecting their choice is a great part that a brand can play in maintaining the usage of rich media.
7. Follow Industry and Data Compliance Standards
Complying with security laws such as GDPR and data protection regulations in your business’s region is very crucial. A business must know how to handle customer data securely, store it responsibly, and to make sure that this data is used for the intended purpose only and not for any foul means.
TrustSignal’s RCS service is built to match industry and data compliance standards, helping you with utmost peace of mind while delivering a richer customer experience worldwide.
8. Automate With Triggers at Key Points
Automation greatly enhances user engagement. When you set up triggers at key areas for messages like bookings, delivery updates, or abandoned carts, you get customers to create action through CTAs like “Check Out Now”, “Find Out More”, “Redeem Now!”, and many more.
9. Test and Optimise Your Campaigns
RCS comes with a lot of advantages, and one is that you can easily track read rates, message delivery, and real-time engagement data. With these insights, you can test different messaging formats, CTAs, and even timing to see what fits best with the choice of your audience.
10. Adhere to the Frequency Limits
RCS has set a pre-built limitation on how many messages can be sent within a certain time. These limits are to protect the customers from spam and create a friendly user experience. With recent changes in inbox activity, account engagement levels, and earlier interactions taken into account, these checks help ensure your messages reach the right people at the right time, without being intrusive.
We always keep track of these guidelines being carefully adhered to, so that your brand messaging is safer and your reputation is secure.
Why Should TrustSignal Be Your Choice for RCS Marketing?
By now, we know that implementing the above-mentioned RCS marketing guidelines will help your brand stay abreast of the marketing game. But we haven’t really talked about which platform will help you make the most of RCS services. TrustSignal, in this topic of discussion, is your go-to platform for receiving the best of RCS services. Be it automated workflows or interactive message templates, TrustSignal assists brands in reaching their customers at the right time with the right channel in their hands.
We are an Omnichannel platform whose communication services are SLA-backed and are chosen by over 1000 D2C and over 500 global enterprises, which are a symbol of our credibility and workmanship.
Conclusion
RCS marketing is a whole level of how businesses connect with their customers, making simple wordy texts into creative and colourful messaging campaigns. However, what really makes them so special is if used by all ethical, strategic, and judicial means. This blog covered all these guidelines in a well-addressed manner for brands to understand what can make RCS marketing even better for their business.
By integrating with a good CPaaS provider like TrustSignal, you can not only scale your engagement but also strengthen customer relationships and foster trust among them, because RCS isn’t just a messaging tool; it is the future of interactive and meaningful communication.
