The festive season is just around the corner, and with it comes the bustle of all the holidays and preparations. This is the time when last-minute deals and sales drive customers to buy more products. But, how do you reach customers and inform them about all these benefits? What is that one tool that can help us drive out better sales during this time of festivities? Well, the answer is as simple as pouring water into a glass. There is one tool that has worked wonders for us for a very long time, even when we were using basic phones like Nokia. Yes, that tool is SMS. It is the only channel that has surpassed traditional communication methods, such as email, to achieve a 90% read rate within 30 minutes.
That’s exactly why brands turn to SMS marketing during the festive season, a tool that breaks through all the chaos and delivers timely conversations with a touch of personalization. And with TrustSignal, communicating with your customers is made even easier across all channels. Be it SMS, RCS, WhatsApp, or Email, you can rely on us to deliver the best communication experience for your business. What are you waiting for? Scale this season’s festive sale with conversations like no other. Let’s understand this better.
What is SMS Marketing?
The term SMS marketing is a type of direct marketing that includes sending promotional and transactional messages to clients through text messages, which is SMS. They are sent to share alerts, reminders, updates, and other information with customers who have opted to receive all these notifications. A reliable bulk SMS service provider assists businesses in delivering instant and personalised messages to their customers. This boosts engagement with their customers, builds trust, and also helps your business flourish even more.
Why is SMS Marketing Advantageous During Festive Sales?
SMS Marketing during festive seasons is a win-win scenario for any business. And we know that this is the only time when people are always in search of better products while scrolling through online stores, and reaching out in a personalized way through SMS APIs, right on their phones, is the easiest way to drive attention to your services and products. Let’s find out the benefits to leverage this service even better:
1. Quicker Message Delivery
The SMS service reaches its customers the fastest. A business can easily schedule its messages, flash sales offers, and urgent updates as well. All you need is just one send, and thousands of people can view the message and respond to it as per the requirement. And that too, within minutes. This performs better during busy sale days, especially during Diwali, Raksha Bandhan, and others.
2. It Creates a Subtle Two-Way Interaction
The SMS service doesn’t only stay put to sending messages, it also works for sending invitation replies, along with reply prompts asking for feedback, quick links for “End of the Festive Season Sale”, or even driving action through website or product links like (Check Out this Product). These clear and crisp text messages prompt people to check the product out, and also create a space for a two-way interaction that helps with query solving and builds trust.
3. Easy to Personalise As Per Brand Convenience
SMS service provider enables businesses to easily contact all their customers on time. With TrustSignal bulk SMS service, you can send personalised messages, add the name of the person as a variable, along with exciting offers.
4. It Increases Engagement and Open Rates
If we think about it, text messages like SMS get seen easily and much quickly. Since they pop right on your screen, it creates a moment of urgency. And when we add a “Cherry on top” moment, like getting offers and sale-related updates, people tend to get engaged even more, and businesses get more clicks and open rates.
5. Easy to Track Down
The best part about the bulk SMS service is, it is trackable. You can track the trail down to almost everything, whether it is open rates or how many clicks that message has. When you integrate with an SMS API, you get to easily jot down the impact every message creates, which in turn helps with knowing what would work out and what wouldn’t.
How Does SMS Marketing Work?
When we talk about SMS marketing, it mainly includes the delivery of messages like promotional messages (Ex: You are missing out on the exclusive Apple sale! Click the link below to know more.) and transactional, (Ex: Congratulations! The payment for the order “XYZ” is confirmed. Thank you for shopping with us.) These are the kind of messages that are a clear example of messages we usually receive when we shop from any e-commerce or retail brand like Amazon, Flipkart, Myntra, Zara, H&M, and so on. A good SMS API provider, in this case, helps bring in more sales for your brand and attracts more customers and revenue. It works best when it is timed, concise, and personalized as per the requirements and mood of the event (for example, any approaching festivals).
SMS Marketing Use Cases for Retail, D2C, and E-Commerce Brands
Below, we bring you some use cases, especially based on E-Commerce, D2C, and Retail brands, for a better understanding of how SMS marketing works:
1. Time-Sensitive Promotions
SMS marketing helps in promoting limited-time sales or last-minute deals with swift, actionable SMS messages.
2. Special Discount Codes
A business integrated with a good SMS API provider delivers personalized discount codes to drive urgency and more conversions. It becomes a perfect reminder for regular customers.
3. Business-Related Information
You can easily communicate about festivity-related changes, like the timing of when the deal is ending, and immediately ask customers to load their carts, and so on. This includes delivery guidelines and policies as well.
4. Reminders About Flash Sales
To quickly alert customers about flash sales and end-of-sale reminders that increase reach and revenue.
5. Updates Regarding New Product Arrivals
To loop in customers with a new product launch and alerts to try out the new item.
Conclusion
The main logic of SMS marketing is all about attracting people and directly marketing your brand’s name and its products. People are logged in on their phones and other devices, which surely is a great opportunity for industries like E-Commerce and Retail to grab it. When you leverage this strategically, you attract more customers, and that improves your brand’s revenue and also gives a chance to improve your services as well, since this also gives customers a chance to give feedback. When you integrate with a CPaaS provider like TrustSignal, you experience a level of customer interaction like no other. Our seamless communication services across all channels like SMS, WhatsApp, RCS, Email, and Voice enable businesses to enter into a space that makes business communication less hectic and more strategic.
