There is a big talk going around about the biggest season of all time. The festive season! From Diwali to Bhai Dooj, and Christmas to New Year, it is a calling for an incredible time of get-togethers, trying out new things for yourself and your home, and making the best of the time you’ve got. For brands, this season is a rush towards achieving the best in everything. Be it an e-commerce brand coming live with irresistible offers or a boutique retailer sending personalized greetings, this season comes down to one thing in common for all: good communication. And taking all of us into perspective, we all want to receive any update on anything right at one place where we are the most active. And it all pins out on WhatsApp Business API.
TrustSignal is a budding superstar in providing top-notch Omnichannel communication services, and we have understood the assignment here. We know how crucial communication is during high-pressure times like these. And to break the silence, we have brought you a guide on WhatsApp marketing guidelines that will help you stay abreast with all the information when using this spectacular channel this festive season. So, buckle up!
WhatsApp Marketing Guidelines to Take Notes From
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Below are the guidelines for WhatsApp marketing that modern-day brands must follow:
1. Concentrate on High-Engaging Marketing Messages
When the festive bustle comes, the attention of customers is all over the place. This simply means that brands have to compete for their attention. The motto here shouldn’t concern how many messages you send to them, but rather how you maintain the relevancy and timeliness of each message you send.
What you can do is:
- Deliver messages that the customer would expect to receive. This also counts on how crucial timing is, and promotions should align with the recent preferences and actions. For instance, A customer who abandoned an item in their cart must receive a prompt WhatsApp message on the festive discount your brand offers.
- Take note of what really matters. Measure and track outcomes like leads, sales, and ROI instead of the volume of your message. Also, there are engagement indicators like read rates, clicks, and replies, which are the easiest reflectors of how interested someone is in your brand.
- The quality of your messages should be monitored. Your message templates should be kept an eye on, taking into account other brands’ templates and tweaking your own with the adaptation of it can also help channel your creativity.
- Identify the blocks and pauses in your message quality, as this will help you maintain the level of credibility and also help you understand how you can shape each message to gain more attention.
2. Upgrade to Marketing Messages Lite API
MM Lite API (WhatsApp Marketing Messages Lite API) is an incredible source for brands that wish to deliver messages more efficiently. It outstands the Cloud API in engagement metrics and automates message delivery by optimizing it.
Some of its key specialities are as follows:
- Increased Delivery Rates: Considering India, high-engagement campaigns delivered using MM Lite API have achieved up to 9% more message delivery in comparison to Cloud API.
- Exclusive Features: It supports features like GIFs, trace conversions for web and apps, bespoke recommendations, and performance benchmarks.
- Easy onboarding for clients: It is quick and easy for brands and customers to self-onboard with TrustSignal’s platform integration. With us, using the MM Lite API is seamless, making sure your WhatsApp festive campaigns reach the recognition they deserve.
3. Troubleshooting and Delivery Management
Even though WhatsApp is a very robust communication platform, it can still face challenges. Even properly planned campaigns can face trouble due to WhatsApp’s per-user template limit. Here is how you can counteract this:
- Error Codes: If you come across an error like 131049, this is an indication that you have reached your per-user limit.
- Pause before resending: Immediate retries fail at this point, so retry after 24 hours only.
- Report should be accurate: When you are counting delivery rates, do not count message retries, as this helps in accuracy.
What is the Per-User Template Limit?
WhatsApp sets a limit on how many messages a user can receive at a time, taking into consideration how active a user is, how he/she interact with the messages received, and their previous engagement with marketing content. These limits have been updated recently. This helps ensure that your messages are sent to those who are interested in them.
4. Strategically Plan Your WhatsApp Campaigning for the Festive Times
To create a good and successful festive campaign that brings good results, you need strategy, data-driven decision-making, and creativity at all costs. We bring you a checklist for an easier “Get to Know”:
- Segregate your audience according to users who have shown recent interest in your brand and services.
- Incorporate names, past purchases, or preferences. This will help make your messages feel more familiar to the user and also give them a more personalized touch.
- Inclusion of CTAs like one-tap buttons in booking messages or step-by-step guides helps create action moments for users. This brings more engagement and curiosity among users.
- Set your messaging system that sends automated messages whenever there is an action happening. Like order confirmation messages, follow-ups, and reminders.
- Track the metrics of customer engagement and make adjustments to your campaign accordingly.
WhatsApp Marketing is Done Better With TrustSignal
Here’s why you should choose us for your festive WhatsApp Marketing:
- We provide seamless engagement with customers right in their choice of messaging app, making communication with them seamless.
- We enable brands to send thousands of messages without overwhelming your team.
- We ensure all your messages reach your customers, as we are SLA backed.
- We provide your brand with real-time analytics to help optimize your campaigns and improve your ROI.
- We bring you rich and interactive communication options of messaging like GIFs, action buttons, and images, which make your message delivery all the more enhanced.
An example for some clarity. Supposedly, there is a retailer who notices a great number of abandoned carts, and with the help of a CRM, TrustSignal will send a “one-time offer” type of reminder to all those users, reminding them of the cart abandonment and to shop quickly, as the offer is of a limited time. To create action for the user, a CTA button like “Check out now!” or “Hurry now” takes the user straight to the shopping cart area of the app.
Conclusion
The festive season comes with loads and loads of opportunities for brands to grab, and it for sure leaves them with stress too. To focus on how many customers are engaging with your brand, driving sales, and reinforcing brand loyalty is indeed tough work. There is a lot of brainstorming here that is required at the brand and its marketing team’s end. WhatsApp Business API, in this case, has shown an immense surge in customer engagement and is no longer an optional tool.
It is actually a must-have for businesses that want to connect with their customers in a way that feels more personalized and familiar, with an app they use almost every day. And, with TrustSignal, you can turn your customer messaging into something much more fruitful and relieving as we handle all the automated tasks for you, so that your customer service team can easily shift their focus to more complex tasks.
