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What is WhatsApp Marketing?
Let the drums roll… because we are starting with the very first part of the blog, “What is WhatsApp marketing?” I won’t make it a long lecture, don’t worry. Well, WhatsApp marketing is using the WhatsApp app to communicate with your customers. You can use it for promotional purposes, such as sending customers brand deals, sales, discount offers, festive gifts, and brochures. The best opportunity it provides is to directly reach customers in their chat window through a very popular and daily-used app. It is a platform that enables you to communicate with your customers in a personal and interactive manner. To have a perfect way with WhatsApp marketing, you also need to know which WhatsApp Business app to take advantage of.
If you have a business with at least 50 numbers of customers in total (small businesses) then WhatsApp Business app is the answer, as it separates your personal WhatsApp (the one with which you communicate with your family and friends, i.e the usual WhatsApp app), then comes the master of the two, the Whatsapp Business API, which i used when you have over 500 customers (medium to large businesses). It helps send automated messages, updates, integrates with CRM and e-commerce platforms, and handles thousands of customers single-handedly and efficiently.
The Benefits of WhatsApp Marketing
1. Direct and Personal Communication
Brands can reach customers most naturally through WhatsApp marketing. You can easily share updates, promotional messages, and alerts that don’t feel like marketing at all, but rather more personal.
2. Your Business is Verified on WhatsApp
When you leverage the WhatsApp Business profile, you can easily review insights, receive and send automated messages, and it is a perfect platform that will provide faster, smarter, and more personal support to your business and customers this festive season.
3. Where Engagement Happens
If counting on average, people open their WhatsApp about 25 times a day. This is the reason why response rates are 85% higher in comparison to other traditional channels. And, even for the click-through rates, which are 40% to 60% higher in WhatsApp’s case. This is the reason why the engagement from customers is higher on WhatsApp.
4. Community Building and Broadcasting
With a trusted WhatsApp Business API provider like TrustSignal, you seamlessly connect with multiple customers by broadcasting messages and lists that bring more engagement by creating communities that let you and your customers get together.
5. Better Conversion Rates
WhatsApp marketing has proven to be the best in getting higher conversions in comparison to the marketing done with other traditional channels. If we understand its practicality, the WhatsApp app brings us a feeling of immediacy; this same immediacy is the reason why businesses should leverage it even more, since it will help them to promote and broadcast their reach even better, and thus increase conversion rates too.
It is all about how you leverage WhatsApp Business API to market your brand and its products this festive season. Get all quirky and creative with your messages and see how this app scales your business. It is due to this very reason why people are considering a WhatsApp Business API provider like TrustSignal as the only bag and baggage for not only the festive season but the whole year round. We do it with class.
Ideas for WhatsApp Marketing Campaigns, This Festive Season
- A reminder for abandoned carts is the easiest and most interactive way to call back customers and gain their attention. And it’s a bonus during festivities when they have forgotten about an item they once added. Reminding them of it is surely a great deal, as they are already searching for something on the internet. If brands shift the reminder.
- Gifts and product recommendations win the biggest attention. If we try seeing it from a customer’s perspective, for example, in Diwali, we are engrossed with searching up and down the internet for dresses, decorations, lighting, and whatnot, and just in that moment, you see a WhatsApp notification from Amazon that says, “Looking for the ideal Diwali gift? Stop right there because this list is so your match!” Isn’t it amazing?! This is one such example of festive gifts. You never asked for it, but the brand gifted it to you.
- Festive sales and discounts to take off the burden of expenses and create immediacy. When making an inventory of what to get and not to get during the festive season, it does become a hefty task. But when you get a WhatsApp notification from Savana, or Libas, or any other shopping app about the best attire and jewels for the festive season, and that too with amazing discounts, you can’t help but go to the online store and shop your way out! That’s the magic of WhatsApp marketing during the festive season: you fulfill the wishes of customers and bring in more reach and engagement.
- An announcement of new product arrivals gets the major level attention. We are always on the lookout for something new in the market, and when we receive updates on the same, we tend to focus. During festive seasons, new arrivals are a long-awaited moment to catch hold of. Taking advantage of this campaign is another good goal.
Conclusion
As we reach the end, we have understood what is the importance of WhatsApp marketing and how it has become a win-win. Be it checking analytics, creating urgency among customers, or reaching them in a more personalised manner. Even when we think about what people prefer, it is WhatsApp that is opened the most and not SMS or Email. Not that SMS or Email are any lesser; they serve their purpose on a top-tier level, and the best when used as a fallback plan when WhatsApp can’t deliver the updates due to connectivity issues. But, if taken on an overall basis by keeping in mind the click-through rates and conversion rates, WhatsApp does play a part. This festive season, let’s make the best of this app and bring our sales to a level like no other. With a WhatsApp Business API provider like TrustSignal, your business communication has no competition. And as I said earlier, we do it with class.
